A discussion about the recent overuse of the word bullshit in science and skeptic journalism. Must we really have to just call everything "bullshit" this often now in journalism? Is there no more room to use sophisticated, varied and non-inflammatory language to make a point? Does it not also affect the credibility of an otherwise important message when resorting to fifty cent words? Or is this simply a clickbait, sensational and opportunistic journalistic approach?